Mod (or, to use its full name, Modernism) was a lifestyle based around fashion and music that developed in London, England in the late 1950s and reached its peak in the early
to mid 1960s. People who followed this
lifestyle were known as Mods.
Mods were obsessed with clothes
and music, including Black American R&B and Soul, Jamaican Ska, and Bluebeat and a select few British groups
such as the Small Faces The Spencer Davis Group and The Who. Mods would gather at all-night
clubs to show off their clothes and dance. They would typically choose scooters
as their mode of transportation, either the Lambretta or the Vespa. These were sometimes adorned with many
lights and mirrors and were intended to gain attention.
An alternative youth movement
known as 'Rockers' often clashed with the Mods,
leading to street battles between the two factions in seaside resorts such as Brighton and Margate. These events led to much
anguished discussion about 'modern youth' in
Partly because of the success of
this film, the mod movement enjoyed a revival during the late 1970s. Many of these later mods were
fans of bands such as The Jam, The Merton Parkas, Secret Affair, and The Lambrettas, and Two Tone groups such as The Specials, The Beat, The Selector, and Madness.
The logo of the mod movement was a
stylized target.
The punk rock band The Jam were highly influenced musically and
stylistically by mod culture as are more recent musicians Ocean Colour Scene who often colaborate with Paul Weller.
See also: Mods and Rockers, Carnaby Street
The Mods and the Rockers were two British youth movements of the early 1960s. Gangs of mods and rockers fighting in 1964 sparked a moral panic about
British youth. They can be seen as a type of Folk devil.
The Rockers adopted a macho biker gang image
tending to wear such clothes as black leather jackets.
The Mods adopted a pose of scooter-driving "sophistication".
It was believed that Mods were cleaner and tidier than Rockers. They often wore
colourful clothes considered outrageous by the standards of the time.
In
The film Quadrophenia (1979),
based on the album of the same name by The Who (1973),
also commemorated the movement. The conflict between the Mods and the Rockers
was the butt of a joke in The Beatles' first film A Hard Day's Night. In the press conference scene, a hapless reporter asks Ringo,
"Are you a mod or a rocker?", to which he
replies "I'm a mocker."
See also: